Author

Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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Thanks from NESUG 2011 conference co-chairs

~Contributed by Paul Gorrell and Warren Stinson, Conference Co-Chairs There were 384 attendees from 23 states and 6 countries gathered at the Holiday Inn By The Bay in Portland, Maine for three days to present, discuss, code, blog and tweet, using both familiar and new ways to share SAS expertise.  There

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Modern portfolio theory using SAS® OR

The premise of the modern portfolio theory (MPT), proposed by Harry Markowitz in 1952, is diversity. Murphy Choy says that means you should “never put all of your eggs in the same basket.” According to Choy, the theory was never meant to be used with complex investment products because they

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