Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.
A small, North American marketing firm (a division of a much larger international firm that provides data-driven, multichannel marketing solutions) provides its clients with "effective one-to-one marketing and ROI-focused strategies by applying advanced predictive analytics."
There may be some of you who don't remember this song, but in high school and early college it was one of my favorites. "Get a haircut and get a real job," by George Thorogood and the Destroyers, really spoke to the rebel in me. Most of my rebellious days are behind
“When I started using predictive analytics in 1991, I had a desktop computer with a 600 megabyte hard drive running SAS® 5.0 something,” said Olivia Rud, respected business intelligence thought leader and author of Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management. Technology has vastly improved
