Why innovation succeeds or fails
This blog continues the conversation and about why innovations succeed or fail, and the importance of both timing and chance.
Author
Silia SideriRSS
Silia is the Customer Intelligence Expert for SAS Greece and Eastern Europe. Within her role, she enables customers across various industries to design and implement Customer Intelligence solutions that can help them to create a unique customer experience leveraging the power of SAS advanced analytics. She has successfully attended and graduated from SAS Global Pre Sales Academy two years ago, a program that acquires talented newcomers for an intended course in the Headquarters of SAS. Since then she has worked through multiple engagements with market-leading customers around Europe.
Innovation, customers and real-time requirements
I caught up with Ioannis Tsiliras, Director at OTE-COSMOTE, to discuss innovation, real-time and customer contact.
Tuning in to the voice of the customer in real time is easier than you think
For many years now, companies have been seeking to understand the views of their customers by asking them for direct feedback. Market research, in the form of interviews or focus groups, has tried to understand customers’ wants and needs. And who has not sighed as yet another recorded voice informed