Shelley Sessoms is a Sr. Digital Marketing Specialist in the Customer Engagement Marketing division at SAS. She manages several communities on the SAS Support Communities and also curates the SAS Learning Report and SUGA Download newsletters.. During her 20 years at SAS, she has written numerous customer-facing communications, as well as helped close to 100 employees and customers become authors through the SAS Press program.
I’ve just returned from my third regional conference this year…SCSUG in Houston. We had great attendance; 207 folks registered for the event! And several of our authors were there: Kirk Lafler, Sanjay Matange and Cynthia Zender. SAS’ very own Paul Kent gave the keynote address on big data and high
The recent JSM conference was a huge success. This was my fourth JSM, and I have to say I think this was the best one I’ve attended. More than 5,500 statisticians, consultants, students and the like descended upon San Diego. Despite the perfect, sunny weather, the SAS Books booth stayed
My suitcase is out and ready to be packed because I’ll soon make a cross-country trip to San Diego for JSM 2012. I, along with my colleague Brenda Hairston, will manage the SAS Books booth in the Exhibit Hall from July 29-Aug. 1. Be sure to visit us and take a
It's something that's important to almost every human being: drug development. But it's doubly important for those who work in the pharmaceutical industry: their lives depend on it, but so does their livelihood. SAS Press is looking for books that discuss best practices, guidelines, and examples around SAS Drug Development.
SAS Publications participates in a number of conferences, from SAS events to solution and industry-focused conferences. We know our customers are looking to make the most of their conference experience, and we want to make your visit to the Exhibit Hall as helpful as possible. We want to know your
Who's gearing up for SAS Global Forum? I am! I am! (waving my hand enthusiastically.) I'm excited about this conference because that's when I get to meet so many potential authors. Folks come by with ideas they've had percolating for years (or sometimes weeks, days or hours ... the length
Bill Franks knows a thing or two about big data. As Chief Analytics Officer at Teradata, Franks works to help determine the right strategies and positioning for his company in the advanced analytics space. Franks has taken his knowledge and written a book that answers questions such as: What is
Predictive Analytics World is a little over a week away. I hope you’re planning to be in San Francisco for this exciting conference. This is the first time that SAS Publishing will participate in the event, and I am really looking forward to it. We’re teaming up with the Analytics
In less than two weeks, I’ll be in sunny Florida attending a brand new conference. According to their Web site, Statistical Practice 2012 aims to bring together hundreds of statistical practitioners, including data analysts, researchers and scientists who engage in the application of statistics to solve real-world problems on a daily basis.
In a unique partnership that builds on the cutting edge business knowledge of SAS and the extensive publishing experience of Wiley, SAS Publishing and John Wiley & Sons, Inc. joined forces to create The Wiley and SAS Business Series. Titles in this series address key issues such as analytics, forecasting,
It seems we're always on the road for a SAS event...our annual conference, regional events, industry events, educational forums, and statistical conferences. You name it, and we're there. We haven't added new conferences to our rotation in a while, but that's all about to change. You'll find us at three new
You know those people. The ones who have an idea for a book, who have maybe written a little bit of a book, but don’t know where to go or what to do next. Emmett Cox used to be one of those people. He was a man with a book
Where will you be Oct. 24 and 25? I will be in sunny, warm Orlando, with hundreds of like-minded folks, at the Analytics 2011 conference. It’s certainly not the first time I’ve talked with SAS customers about analytic topics. In fact, we have a number of analytics books in the
No, I’m not talking about a professional basketball game, though that would be fun to watch. I’m talking about the Joint Statistical Meetings in Miami Beach later this month. Julie Platt, Sharon Brandon and myself will be attending JSM July 31-August 4. A conference in August. In Miami. Um, can
Have you written a popular SAS Global Forum paper? Have you shared a winning case study with your colleagues? Have you talked about a cool, new feature you found in SAS? Well, share it with the world! SAS Press can help you share your knowledge and expertise worldwide. We’ve published
No, not for a country music recording deal. Trust me, no one wants to hear me sing…I can’t carry a tune in a bucket (but I can throw out some unusual “Southernisms”). I’m headed to Nashville, May 8-11, for the annual PharmaSUG conference. PharmaSUG is the Pharmaceutical Industry SAS® Users
More than 30 Premier Business Leadership Series attendees gathered for a roundtable discussion of social media in retail. "Is Your Company Antisocial? How to Effectively Engage Consumers Through Social Media and Mobility," was hosted by Michelle Thomas, Senior Brand Marketing Manager at Zappos. She was joined by Lori Schafer and
More than 30 Premier Business Leadership Series attendees gathered for a roundtable discussion of social media in retail. "Is Your Company Antisocial? How to Effectively Engage Consumers Through Social Media and Mobility," was hosted by Michelle Thomas, Senior Brand Marketing Manager at Zappos. She was joined by Lori Schafer and
What do you get when you have a ballroom full of people discussing ways to make their companies better? Well, for one thing you get a room full of happy people, but for another you get a jam-packed day at the SAS Global Forum Executive Conference. Analytics was a key
My primary job with SAS Press is to acquire new books. I do this by talking to customers about their use of SAS…whether it’s on the phone, via email or during conferences and trade shows. There are many SAS customers, and many people interested in writing about their experience. Take
