Sharat Mathur
Senior Vice President and Practice Leader, IRI Strategic Analytics

Sharat Mathur is Senior Vice President and Practice Leader at IRI Strategic Analytics. He is primarily focused on strategic pricing and promotion effectiveness. In this role, he works with clients to define their go-to-market strategy and develop their pricing and trade promotions programs. In doing so, he helps clients develop their analytic capabilities and solutions as well as change their strategy and processes. Mathur holds a Ph.D. in marketing from The University of Iowa, as well as a MBA from the University of Rajasthan, Jaipur, India, where he also graduated with honors with a bachelor’s degree in economics.