Author

Seema Rathor
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Global Banking Industry Product Marketing Manager

Seema Rathor is a Global Banking Industry Product Marketing Manager at SAS specializing, in the financial services industry. Prior to joining SAS, she spent more than 15 years translating business objectives into marketing strategy in roles of increasing complexity at FIS, HSBC Bank, Navy Federal Credit Union, Experian and American Express.

Advanced Analytics | Risk Management
Seema Rathor 0
From algorithms to action: Financial institutions must embrace AI to fight financial crime

Integrating AI and machine learning into anti-money laundering (AML) and combating the financing of terrorism (CFT) systems has become imperative for financial institutions (FIs) to safeguard their operations, customers and reputation effectively. Sophisticated financial crimes require advanced solutions to detect and prevent fraud. Money laundering, for example, is a financial

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English
Banking
Analytics | Artificial Intelligence | Predictions
Seema Rathor 0
Customer experience in banking: Change is the name of the game

The rise of digital banking, driven by tech-savvy consumers, has permanently transformed the financial services landscape. Both individuals and businesses now demand seamless, user-friendly experiences, to manage their finances effortlessly across multiple platforms. Generational shifts in expectations Younger generations, including Gen Z and Millennials, have distinct financial expectations compared to

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English
Banking