Olivia Ojeda is an Associate Communications Specialist on the Thought Leadership, Editorial and Content team at SAS. In 2023, she graduated with a degree in Business Administration/Marketing from North Carolina State University. Day-to-day she helps write and edit collateral and enjoys creating colorful and creative blog posts.
Rijkswaterstaat (RWS) is the Netherlands main agency for design, construction, management and maintenance for waterways and infrastructure. Their mission is to promote safety, mobility and quality of life in the Netherlands. They are the masterminds behind some of the most prestigious water projects in the world. In a recent panel
“No one wants to be sold to, not even the most eager buyer in the world,” says Farnoosh Brock, a corporate trainer, speaker and writer. Brock is also an engineer and author of the book, The Serving Mindset: Stop Selling and Grow Your Business. She is a proponent of selling
“Bias is not inhuman. To have bias is absolutely human,” says Banu Raghuraman. If data enthusiasts are going to break the cycle of bias, however, “we have to be more aware of where the data is coming from, what it’s trying to tell us and how we can break the
When people think about sports, many things may come to mind: Screaming fans, the intensity of the game and maybe even the food. Data doesn’t usually make the list. But what people may not realize is that data is behind everything people love about sports. It can help determine how
In 2012, Data Scientist was dubbed the sexiest job of the 21st century by Harvard Business Review and it is one of the most in-high demand jobs in the world. Data has become a key part of every organization as technology flourishes. As the world become increasingly digitized, businesses are
If you’ve ever traveled, you know the excitement of getting to explore a whole new place. After a year of quarantine, people are desperate for that feeling again. As Covid-19 restrictions lift, travel companies need to be prepared for the substantial amount of customer data that will become available. With
Having the ability to know what the best decision is in any given scenario sounds like a superpower. What may surprise you is that this “superpower” already exists. SAS calls it intelligent decisioning. Decisioning is a powerful tool in the business world. It is useful to both the company and
