Ketil Kristensen

Ketil Kristensen is Senior Advisor Insurance Sector at SAS Institute. Ketil has a background as a life actuary and is currently leading SAS’ initiatives for market and insurance risk in the Nordic region. Ketil has recently been speaking about the topic at RiskMinds Insurance. Contact Ketil on

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How do you adapt your insurance pricing strategy in the face of increased price competition?

Many countries in Europe have in previous years experienced increased price competition for general insurance products. Especially in Southern Europe, the competition has been very fierce, fueled by online price comparison websites. In Spain, Portugal and Greece, there has been a substantial drop in average premiums for products like motor,