Keith Holdaway
Advisory Industry Consultant

An upstream domain expert across the global oil and gas industry practice, provides SAS customers and prospects with consulting expertise based on 19 years of experience as a geophysicist for BP, Shell and several consultancy companies, living in London, Dubai, Muscat and Houston. He graduated with degrees in geology and geophysics from Durham University in United Kingdom.

Analytics | Internet of Things
Keith Holdaway 0
Why analytics and IIoT are critical for the oilfield of the future

As traditional reserves deplete and oil prices rise, market analysts predict that the global demand for petroleum products will increasingly be met with oil extracted from non-traditional resources in more challenging and harsher environments. Therefore, companies across the oil & gas industry are evaluating technologies and processes that can deliver

Data Management
Keith Holdaway 0
A hit, a very palpable hit

In Shakespeare’s tragedy of Hamlet, the sycophantic Osric, who witnessed Hamlet’s “very palpable hit” during a fencing duel, forces Claudius to adopt another strategy to achieve his goal, Hamlet’s murder. I see this analogy playing out more and more frequently among the International oil companies (IOCs) and National oil companies