Julie Muckleroy is a Global Banking Strategist in SAS’ Global Industry Marketing organization. Prior to joining SAS, Julie held a variety of marketing leadership roles overseeing brand, editorial, content, and digital experience for both SaaS organizations supporting global banks as well as directly within large US banks like Bank of America and Wells Fargo. Julie has expanded her marketing expertise to incorporate a deep knowledge of the banking industry and spends her time at SAS evaluating global banking trends and the future state of banking, serving as a strategist at the crossroads of banking, market strategy and marketing.
A customer’s onboarding journey is often the most interaction they will have with their bank. Onboarding activities provide the first meaningful insights into what being a customer will be like, and they can make or break the long-term prospects of the relationship. Unfortunately, the onboarding journey at many banks is
Best-selling author and banking industry futurist Brett King once said, “The easiest customer experience isn’t one where you drive to the branch, find a parking spot, wait in line, ask advice, and sign a piece of paper. It’s one where you activate the service you need in real time when
While no one currently alive witnessed the beginnings of the Industrial Revolution in mid-18th century Britain, we’re all now spectators and participants in the AI revolution – AI is accessible and entrenched everywhere. While AI is not new, 2023 ushered in a tsunami of AI innovation with the emergence of
