Jonathan Moran is responsible for global marketing activities for SAS’ marketing solutions. He has more than 20 years of marketing technology and customer analytics industry experience. Jonathan has designed, developed and implemented analytical software solutions that helped Fortune 500 customers solve unique analytics business issues.
It’s no surprise that MarTech in 2024 seemed to be dominated by GenAI, GenAI and … more GenAI. Perhaps this is a bit of an exaggeration, but you can’t deny this topic was a headliner in the MarTech space, along with AI and customer data platforms. Here are my top
Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and
Well, there's another plot twist in the Google third-party cookie deprecation saga. After years of banter and shifting deadlines, Google has decided to abandon its plans to phase out third-party cookies from Chrome. What does this mean for marketers? Even though third-party cookies aren't being removed, Google is planning to
