I’m a marketer with a passion for bringing analytics solutions to the market and making analytics valuable for SAS customers. I’ve worked at SAS since May 2006, starting as a local marketer, moving to a regional role in South West Europe and then to an EMEA role. Currently, I’m leading a global team focused on platform business & IT programs. During my years at SAS, my emphasis has varied from performance management to customer intelligence, supply chain management, sustainability management, fraud, data management and now the analytics platform. In my free time, I dive into dance, Bach, Kusmi tea, George Hendrik Breitner and Haruki Murakami. I like travelling without a real destination, I love roses to the max and I’m an active Vinyasa yoga practitioner.
The Amazon rainforest is the largest rainforest on our planet. Nowhere else in the world can we find more animal and plant species. Unfortunately, we lose on average 800 square kilometres of forest every day to deforestation for logging, agriculture or road construction. But there is still hope for our
Collaboration and cooperation are a fact of life in every organization. However, how it's done in practice and how effective it is can vary significantly. What drives these differences and variations? Research shows that organizational culture is an important influence, especially the value placed on two main factors: relationships and
Analytics-led innovation has become essential to respond to the rapidly evolving digital economy and associated consumer expectations. A preliminary reading of our Innovation at Scale study suggests that it is essential to access data across internal silos and organisational boundaries. Part of the solution is innovation spaces that encourage collaboration
In short, digital transformation concerns competition, speed, quality and costs. In the current connected world, the consumer has a lot of choices and is also less bound to a single provider. The customer expects immediate answers to rely on. Will someone wait two weeks for a loan approval, or will
