Federica Ballerini is part of the Go-to-Market team and she likes to describe her role as a “tour leader”. She guides customers and contacts through an exciting journey from awareness, decision making and action. Federica is eager to build trust by promoting thought leadership and build confidence in SAS as a partner. She also supports SAS experts by amplifying their voices on social channels. She has two coexisting souls: one is passionate about marketing, technology and innovation, the other one loves literature, arts and travelling.