Author

Falko Schulz
RSS
Distinguished Software Developer, Platform Products R&D

Falko Schulz is a Distinguished Software Developer in the SAS Platform Products Research and Development division. He leads the technical direction for Generative AI initiatives within SAS® Visual Analytics, focusing on integrating LLM-powered capabilities into the product to enhance automation, user interaction, and analytical workflows. Falko contributes to the design and development of core features, driving innovation in data visualization and user experience. With over 25 years at SAS, Falko has deep experience delivering analytical solutions across industries. Before joining R&D, he held customer-facing roles where he was responsible for implementing enterprise-grade BI solutions and designing scalable analytics architectures. His global career includes work in Germany, Australia, and the United States.

Advanced Analytics | Analytics | Data Visualization
Falko Schulz 0
Analyze ticket sales using location analytics and customer segmentation in SAS® Visual Analytics

Analyzing ticket sales and customer data for large sports and entertainment events is a complex endeavor. But SAS Visual Analytics makes it easy, with location analytics, customer segmentation, predictive artificial intelligence (AI) capabilities – and more. This blog post covers a brief overview of these features by using a fictitious event company