Emma joined SAS in 2019 as an Engagement Manager as part of the Professional Services Team and then moved into a Client Director position, responsible for UK&I Utilities and Life Sciences organisations. She joined SAS with a background in cloud-based, enterprise analytics and has led several multi-national analytical research and digital transformation initiatives. During her time at SAS, Emma has been involved in numerous projects, driving innovation and AI adoption in various organisations. Emma holds a BSc in Neuroscience and an MSc in Stratified Medicine and Pharmacological Innovation from the University of Glasgow. She is an open source enthusiast and has a passion for helping organisations use data to solve complex challenges and operationalising analytical innovation from concept into production.
To achieve this kind of Intelligent Decisioning across hundreds of thousands of customer accounts, you can’t rely on manual analysis.
At SAS, we use the term “Intelligent Decisioning” to describe the type of technology needed to fill this gap. Read more about it.
