Alyssa Farrell serves as Senior Director of Product Marketing at SAS, leading platform and horizontal solutions marketing as well as the company’s Launch Program Office. Known for aligning technology innovation with shifting market demands, Alyssa shapes marketing strategies that bring together thought leadership, high-impact content, and go-to-market execution across SAS’s data and AI portfolio—helping organizations turn analytics into competitive advantage. Prior to joining SAS, Alyssa was a senior consultant in the Deloitte Public Sector practice. She earned her MBA from the University of Arizona and holds a Bachelor of Arts from Duke University. Follow Alyssa on Twitter @alyssa_farrell and LinkedIn at http://LinkedIn.com/in/alyssafarrell
As utilities expand analytic capabilities into more areas of the business, the reality of the data management challenge becomes very real. Most have accepted the era of "big data." But what about the quality of that big data? Is it reliable? What about the governance? Have the processes changed since
Whether it’s to reduce churn in competitive markets or to elevate customer satisfaction rankings in regulated markets, customer analytics is hot right now in utilities. However, the complexity that utilities have built into their processes and technologies over the past decades makes customer analytics a more challenging issue to tackle
Oil companies are being forced to explore in geologically complex and remote areas to exploit more unconventional hydrocarbon deposits. New engineering technology has pushed the envelope of previous upstream experience. No guidebook existed on how computing methodologies can contribute to E&P performance at reduced risk. Until now. A new book
