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Alex Coop
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Senior Communications Specialist

Alex Coop manages internal and external communications for the Canadian business, helps create stories with our incredible customers and subject matter experts, and prior to joining SAS, was an editor and community reporter.

Analytics | Customer Intelligence | Learn SAS | Students & Educators
Alex Coop 0
Hooked on data science: gamification drives engagement among students and trainees

While studying business intelligence as an undergraduate student at business school HEC Montreal, Camille Duchesne encountered Cortex, an analytics simulation that pits participants against each other to develop the most accurate models for a particular task. In this case, the simulation supports a fictional charity by predicting which subjects from