Happy Birthday Shakespeare!

Jenn Sykes
Jenn Sykes|April 19, 2012

Most people my age were obsessed with N*SYNC or the Denver Broncos when we were teenagers. I, however, was really into Shakespeare. Three different editions of Hamlet hold places of honor on my bookshelf. Surrounding them are hardbacks on Shakespeare’s contributions to the vernacular and management style. In high school [...]

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In the Mood: How analyzing Superbowl ads using mood states is more revealing than sentiment alone

Richard Foley|February 8, 2012

Wow what a game! But for people like me, of course, the ads are the real super bowl snacks.  I spent a lot of time thinking about the best way to analyze the super bowl ads. It struck me that most ads are trying to make a statement – to [...]

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The semantic web is here. Is your organization ready?

Fiona McNeill
Fiona McNeill|August 25, 2011

I’m in between summer holiday breaks, clearing the decks and getting caught up.  Two items that have kept me thinking after the workdays are done were the recent Kent State Online Open House presentation on “Semantic Technologies and Knowledge Management: What is it and why should we care,” and the [...]

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Text Analytics: How to Turn Text into Gold

Kristine Vick
Kristine Vick|January 18, 2011

If you aren’t familiar with Analytics, you’ll want to be! Analytics is a digital magazine published by the Institute for Operations Research and the Management Science (INFORMS), provides readers with real-life examples of how data, modeling and mathematical analysis is used to drive better business decisions and provide concrete competitive [...]

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Text Analytics for Smarter Search

Fiona McNeill
Fiona McNeill|January 4, 2011

My colleague, Cailyn Clark and I were talking recently about how many times we have seen organizations implement search and content management systems only to still find that their employees are spending about 30 percent of their time searching for content. Cailyn summarized it best, as outlined, in the recent [...]

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Terminology Matters in Text Analytics

Fiona McNeill
Fiona McNeill|December 15, 2010

After recently listening to another text analytics vendor talk about how they describe what they do, I couldn’t hold off on saying this any longer: Words, especially in the field of text – matter. SAS has been offering Text Mining, one aspect of SAS Text Analytics since 2002. However, with [...]

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Fishing for Accuracy in Text Analytics

Richard Foley|December 7, 2010

The accuracy of text analytics, especially around sentiment analysis, is becoming a fairly hot topic lately. Discussions in the Text Analytics LinkedIn group typically peg text analytics, including sentiment analysis, at around 80 percent accurate. I’ve also read blog posts and watched presentations claiming the accuracy of text analytics, especially sentiment [...]

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Text Analytics at the M2010 Data Mining Conference

Kristine Vick
Kristine Vick|August 30, 2010

Are you attending the Data Mining Conference this year? If your plans bring you to Las Vegas this October, you’ll want to know what Terry Woodfield is up to! Terry is teaching his new course, Text Analytics with SAS Text Miner, at the upcoming M2010 Data Mining Conference. Terry has [...]

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SAS Text Analytics takes a bow

Fiona McNeill
Fiona McNeill|August 27, 2010

Like a parent seeing my child on stage at an awards ceremony, I smile when I see SAS software front and center. Four times this year, SAS Text Analytics has received awards. First, based on its text analytics launch, KMWorld named SAS in the “100 Companies that Matter in Knowledge [...]

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Text Analytics 101: Survey "Says"

Kristine Vick
Kristine Vick|July 19, 2010

Back in April we hosted Text Analytics 101, the first in this year’s Applying Business Analytics Webinar Series. As many of you know, organizations today are faced with a flood of text-based content, a shortage of domain and subject-matter experts and an inability to analyze data in an automated, consistent [...]

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