Social networks eclipse email in popularity!

~ Contributed by Manya Mayes ~ Based on research published by Nielsen on Monday,”Social Networking’s New Global Footprint,” social networks are now more popular than email. Plenty of customer feedback can be garnered from the Web with a lot more ease than less publicly available email. Yet not all of [...]

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Skittles Social Media Experiment meets SAS Text Miner

~ Contributed by Manya Mayes ~ Earlier last week, Skittles created a lot of buzz around the relaunching of their web site as part of a social media marketing campaign to direct Twitter comments containing the word “skittles” to the Skittles home page. For a little Friday afternoon frivolity, I [...]

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