Wow what a game! But for people like me, of course, the ads are the real super bowl snacks. I spent a lot of time thinking about the best way to analyze the super bowl ads. It struck me that most ads are trying to make a statement – to [...]
After recently listening to another text analytics vendor talk about how they describe what they do, I couldn’t hold off on saying this any longer: Words, especially in the field of text – matter. SAS has been offering Text Mining, one aspect of SAS Text Analytics since 2002. However, with [...]
Like a parent seeing my child on stage at an awards ceremony, I smile when I see SAS software front and center. Four times this year, SAS Text Analytics has received awards. First, based on its text analytics launch, KMWorld named SAS in the “100 Companies that Matter in Knowledge [...]
WOW, just got back from the SAS Users Group meeting, SAS Global Forum 2010. What makes SAS Global Forum (SGF) so special are the people, the networking and the conversations. Because of the conversations I have with customers and the papers that are presented, SGF is very informative, and talking [...]
In thinking about the upcoming inaugural Sentiment Analysis Symposium, I did a bit of exploring. Some of the early notions of sentiment can be attributed to Scottish born Adam Smith (1723-1790), who is often referred to as the first modern economist. One item from his 1759, “Theory of Moral Sentiment” [...]
~ Contributed by Manya Mayes ~ I am back in my office after a thoroughly enjoyable time at the annual Text Analytics Summit in Boston. I have to admit I was in my element rubbing shoulders with thought leaders, end users, analysts and press. Jim Cox and I arrived Sunday [...]
Welcome to the SAS text mining blog, where my friends, colleagues and I discuss unstructured text, and understanding the voice of the customer. Plus a few more things. I'm Fiona McNeill, SAS Text Analytics Product Marketing Manager.