About this blog
Welcome to the SAS text mining blog, where my friends, colleagues and I discuss unstructured text, and understanding the voice of the customer. Plus a few more things. I'm Fiona McNeill, SAS Text Analytics Product Marketing Manager.
Fiona McNeill
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Global Product Marketing Manager
Fiona McNeill, Global Product Marketing Manager, SAS, oversees product marketing for SAS Text Analytics. With almost 20 years of business experience, she has defined product strategy, forged corporate partnerships, and helped organizations derive tangible benefits from their strategic use of SAS technology. She has received multiple innovation awards and received her M.A. in Quantitative Behavioral Geography from McMaster University, and graduated cum laude with a B.Sc. in Bio-Physical Systems, University of Toronto.
Recent Posts
Who Cares About Sentiment?
~ Contributed by Tim Trussell ~ It was a great experience attending the Text Analytics Symposium last week in Boston, and hear presentations focusing on ... Read More
Feeling good about sentiment
The Sentiment Analysis Symposium (#sas11) in NY this week was even better than last year. Focusing on practical uses of sentiment analysis, as this ... Read More
Text Analytics for Smarter Search
My colleague, Cailyn Clark and I were talking recently about how many times we have seen organizations implement search and content management systems only ... Read More
Terminology Matters in Text Analytics
After recently listening to another text analytics vendor talk about how they describe what they do, I couldn’t hold off on saying this any ... Read More
Smart documents in a semantic universe
I recently participated in a DM Radio network podcast about semantic trends. With colleagues from Forrester, Razor Fish and Progress DataDirect, we talked about how ... Read More
SAS Text Analytics takes a bow
Like a parent seeing my child on stage at an awards ceremony, I smile when I see SAS software front and center. Four times this ... Read More
Business Analytics and the Power of a Good Partnership
I really like this new video from Accenture…it’s very digestible to new audiences, and even some older ones, like my mum: 80+ and internet savvy. ... Read More
Adam Smith, sentiment and business analytics
In thinking about the upcoming inaugural Sentiment Analysis Symposium, I did a bit of exploring. Some of the early notions of sentiment can be attributed ... Read More
Uncovering opportunities and risks in social media, call center logs, customer surveys
~ Contributed by Mary Grace Crissey ~ Today our official press release hit the business wire! In this announcement we launched four new ... Read More
The semantic web is here. Is your organization ready?