Did you know that more than 30,000 Americans die in traffic accidents every year? Interestingly, the U.S. import of mangoes from Brazil is found to be highly correlated with this fatality rate, as shown in the graph below. But are mango imports a good indicator of the future traffic fatality
Tag: net lift modeling
How incremental response modeling can help you reach the right target group more precisely
The incremental impact
Tapan and I had the chance to talk with Karen Washburn, Manager for the SAS Business Knowledge Series, a SAS Education Division program, who is joining us at Predictive Analytics World this week! Karen will be participating in the conference and seeking out new partners to join the Business Knowledge
What's new with Predictive Analytics World 2011?
Anne Milley and I recently had the chance to catch up with Eric Siegel, Chair of Predictive Analytics World for some Q&A regarding the upcoming conference that takes place during Data Driven Busines Week March 14-15 in San Francisco. Question: What a great line-up we see shaping up for Predictive