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Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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PROC ARIMA: Penetrating the matrix

Justin Smith and William “Gui” Zupko were looking at manufacturing data over time and wanted to know the minimum value in their dataset, and they wanted to pinpoint its exact location – the specific row and column. PROC ARIMA uses the ARIMA (auto-regressive integrated moving average) model or the ARMA

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Big data in small bites

Sigurd Hermansen, from Westat, got his idea for breaking big data into small pieces after watching Jim Goodnight dissect a blade server to show the power high-performance analytics has processing for big data. Goodnight also demonstrated how Visual Analytics Explorer transfers the data from the servers to a workstation and

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