Olivia Parr-Rud on predictive analytics

Kristine Vick
Kristine Vick|January 25, 2012

I’ve recently had the chance to work with Olivia Parr-Rud, an internationally recognized expert and thought leader in predictive analytics and innovative leadership. Her pioneering techniques in predictive modeling led to the writing of her first book, Data Mining Cookbook, Modeling for Acquisition, Risk and Customer Relationship Management (Wiley 2001). Olivia’s passion [...]

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Cooking up new ways to analyze your data with SAS 9.3

Tonya Balan
Tonya Balan|August 15, 2011

There are many things that I enjoy in life, but cooking and analytics are two of the things that excite me the most. In my free time, one of my favorite things to do is experiment in the kitchen to try to come up with something new and different to [...]

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The incremental impact

Kristine Vick
Kristine Vick|March 14, 2011

Tapan and I had the chance to talk with Karen Washburn, Manager for the SAS Business Knowledge Series, a SAS Education Division program, who is joining us at Predictive Analytics World this week! Karen will be participating in the conference and seeking out new partners to join the Business Knowledge [...]

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Hands On Predictive Analytics with Dean Abbott

Kristine Vick
Kristine Vick|February 28, 2011

Tapan Patel and I recently caught up with Dean Abbott, President, Abbott Analytics for a Q&A session on Predictive Analytics World that takes place during Data Driven Busines Week March 14-15 in San Francisco. Question: Any thoughts you would like to share for upcoming Predictive Analytics World 2011 Conference? What [...]

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The culture of analytics at Marriott

Kelly Levoyer
Kelly Levoyer|March 31, 2009

At last week’s SAS Global Forum, I sat down for a few minutes with Stephan Chase, Vice President of Customer Knowledge at Marriott Hotels. Chase’s team provides the analytics and predictive modeling to the marketing team within the Marriott Rewards business unit. I asked him to elaborate on an earlier [...]

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