Waynette Tubbs
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Editor, Marketing Editorial

+Waynette Tubbs is the Editor of the Risk Management Knowledge Exchange at SAS, Managing Editor of sascom Magazine and Editor of the SAS Tech Report. Tubbs has developed a comprehensive portfolio of strategic business and marketing communications during her career spanning 15 years of magazine, marketing and agency work.

Recent Posts

Chasing analytic talent

Companies like Amazon, Netflix, Zappos and Pandora have changed what consumers expect from a brand – they want brands to “know” what they want before ... Read More

Data visualization: lassoing insights from Texas-size data

If it’s true that everything is bigger in Texas, imagine what “big data” means in the Lone Star State. Stephanie A. Bond Huie knows all ... Read More

Big data improves speed, accuracy and automation for credit lenders

Credit lending is a fast-paced business that relies on large amounts of customer and transaction data. Premier Bankcard’s primary purpose has been to provide even ... Read More

Are you reading the SAS Users Groups blog?

Did you know that there is a new blog devoted to SAS Users Groups? The blog is dedicated to all events that SAS users will ... Read More

Social media, a Zuckerberg and revolutionary banking

In mid-October, at BAI Retail Delivery in Chicago, I went to one of the most widely attended sessions of the conference. It was a Q&A style ... Read More

CFPB interview: Product development in the era of regulatory unrest

One of the most widely attended sessions at the BAI Retail Delivery conference was a Q&A hosted by John Colas, Partner at Oliver Wyman. Colas ... Read More

How to market to the Einsteiners - Generation Z

You've heard of them - even if you haven't heard them called Generation Einsteiners yet. According to Conny Dorrestijn, Co-Founder of CrossFinance, this generation (most of ... Read More

Six marketing trends you cannot ignore

I'm in Chicago this week for the 2011 BAI Retail Delivery. It's a retail banking conference where executives meet to discuss best practices and learn about the ... Read More

Big data: Do you feel a gap in here?

We’ve talked a lot lately about the overwhelming tide of data – velocity, volume and complexity – that organizations are dealing with. SAS wanted to ... Read More

Partnering to fight financial crimes

"Viewed by law enforcement, there is no line between money laundering and fraud; the distinction is the underlying activity." That was Dan Wager's opening remark ... Read More