Waynette Tubbs
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Editor, Marketing Editorial

+Waynette Tubbs is the Editor of the Risk Management Knowledge Exchange at SAS, Managing Editor of sascom Magazine and Editor of the SAS Tech Report. Tubbs has developed a comprehensive portfolio of strategic business and marketing communications during her career spanning 15 years of magazine, marketing and agency work.

Recent Posts

Chasing analytic talent

Companies like Amazon, Netflix, Zappos and Pandora have changed what consumers expect from a brand – they want brands to ... Read More

Data visualization: lassoing insights from Texas-size data

If it’s true that everything is bigger in Texas, imagine what “big data” means in the Lone Star State. Stephanie ... Read More

Big data improves speed, accuracy and automation for credit lenders

Credit lending is a fast-paced business that relies on large amounts of customer and transaction data. Premier Bankcard’s primary purpose ... Read More

Are you reading the SAS Users Groups blog?

Did you know that there is a new blog devoted to SAS Users Groups? The blog is dedicated to all ... Read More

Social media, a Zuckerberg and revolutionary banking

In mid-October, at BAI Retail Delivery in Chicago, I went to one of the most widely attended sessions of the conference. ... Read More

CFPB interview: Product development in the era of regulatory unrest

One of the most widely attended sessions at the BAI Retail Delivery conference was a Q&A hosted by John Colas, ... Read More

How to market to the Einsteiners - Generation Z

You've heard of them - even if you haven't heard them called Generation Einsteiners yet. According to Conny Dorrestijn, Co-Founder of ... Read More

Six marketing trends you cannot ignore

I'm in Chicago this week for the 2011 BAI Retail Delivery. It's a retail banking conference where executives meet to discuss ... Read More

Big data: Do you feel a gap in here?

We’ve talked a lot lately about the overwhelming tide of data – velocity, volume and complexity – that organizations are ... Read More

Partnering to fight financial crimes

"Viewed by law enforcement, there is no line between money laundering and fraud; the distinction is the underlying activity." That ... Read More