Tomas Estlander on Senior Business Advisor SAS Instituten pohjoismaisessa markkinoinnin osaamiskeskuksessa (Center of Excellence). Tomas Estlander is Senior Business Advisor for Customer Intelligence in SAS Institute Nordic Center of Excellence.
Let’s talk a bit about what using real-time decisioning can do for the customer experience. You know how some people seem to lack a filter between what happens in their brain and what comes out of their mouth? In Finnish there is a saying that more or less translates to
Let’s talk analytics. Not in analytics in general, but rather Customer and Marketing Analytics. Both terms are, according to Google Trends, continuously trending upwards with a clear spike during the last months. Both terms are also increasingly present in our discussions with companies out there, regardless of industry. To get
Koska ”monta” ei koskaan ole tarpeeksi, myös markkinointi on siirtynyt monikanavamarkkinoinninsta omnikanavamarkkinointiin. Monta ei riittänyt, piti saada kaikki. Omni on latinankielinen prefiksi ja tarkoittaa ”kaikkea” tai ”jokaista”. Nyt siis pitäisi ryhtyä markkinoimaan jokaiseen kanavaan. Tai ainakin kaikkiin käytettävissä oleviin kanaviin. Tämä saattaa sekä asiakkaasta että markkinoijasta tuntua ahdistavalta. Totuus on,
Moving into the New Year 2014, I see no need to put an end to my use of Finnish proverbs. The one well fitted for this blog post is “ei työt tekemällä lopu”, which loosely translated means: “You don’t run out of work by working”. This one fits well now
The aim of my blog series is to discuss areas essential in gearing more towards analytically-based marketing, or data-driven marketing, if you prefer that term. My first blog briefly dealt with making a plan. You need a plan in order to know where you want to get. Keeping up with
Ladies and gentlemen, Welcome to the first edition of my Integrated Marketing Management-related (IMM) blog post. I expect to cover quite an array of topics within and closely related to this arena. In order to start from the base, let me introduce you to a saying in Finnish: Hyvin suunniteltu
