Welcome back to the jaw-dropping discussion on what really matters in your social media strategy. Harkening back to Katie Paine’s amazing presentation at the recent SAS Government Executive summit, there are six steps to measuring what really matters in a social media campaign: Define the expected goals. If you were climbing
One of the best things about having marketers as my target market is that I personally benefit from thought leaders I get to work with to offer my audience valuable content. And this blog is a great way for me to share some of the best of the best. When it
SAS is once again a proud sponsor of the eMetrics Marketing Optimization conference, happening in New York City on October 19-21, 2011. One of the ways to participate in eMetrics that we have found the most engaging is by hosting a “Marketing Lab.” Marketing Labs are designed to allow the
For two days in Early March (March 7-8), we hosted forty-eight of the industry’s most influential analysts in Steamboat Springs, Colorado, for SAS’ annual analyst conference. Collectively, the analysts generated more than 2,000 tweets – the bulk of which were created in a single day – the day our executive
If I say, social media analytics, and you say, What's that? I have some good links for you. First, you'll want to read this interview with Katie Paine, where she explains, among other things, the difference between social monitoring ,social measurement and social analytics. "Social analytics is where measurement and
I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Deb Orton, host of this series, talks with Bernie Brennan and Lori Schafer, co-authors of the recently released book Branded! How Retailers Engage Consumers with Social Media and Mobility.
How are you measuring your social media efforts? Whether you're just getting started or have spent years fine tuning your goals and measurments for social media, you'll learn something below from industry pros Katie Paine, CEO KDPaine & Partners, and Mark Chaves, Director of Media Intelligence, Customer Intelligence Product Marketing
