Anyone who knows me well, knows I believe in the power of three. I know I am not the first to realize the near mystical properties of this tool, and as a marketer and leader, I do my best to take advantage of it. Lions, and Tigers and Bears; the
Every night, I drive right by our favorite grocery store on my way home from work, so I usually call home to see if we need anything. Sometimes the list gets long and I have to pull over to write it all down. That’s how I manage our grocery list.
I’ll never forget the first time many years ago that I saw the Dilbert cartoon by Scott Adams showing Dilbert getting transferred to marketing, approaching a doorway that says “Welcome to Marketing - Two Drink Minimum.” I found it so funny until I realized that my friends in IT and
This is a continuation of my last post, Lunchtime Reading—4 Steps to Getting Started with a Lead Nurturing System. SAS’ recently implemented Lead Nurturing System is a calculated means to better serve our prospects and customers, while moving us along a continuum of turning our marketing data into more of
There are many reasons I often feel overloaded and overstimulated nowadays, so I think I can relate to my target market when they get my messages. I'd like to take a moment to set aside my usual John-the-marketer hat and explore the issue of relevance from the perspective of my
As a kid growing up on the farm, I knew the difference between good quality tools and cheap imitations. Farm equipment was very unforgiving to tools, so the cheap imitations wouldn’t last long. Fast-forward to being an adult living in a suburb of Minneapolis, and I quickly became a fan
Before I begin, I should take a moment to introduce myself. I’m part of the product marketing team for SAS Customer Intelligence. I’ve had the word “marketing” in my title for more than a couple of decades, but still feel like I learn something every day. But then, marketing is
Like many people, I prioritize tasks based on expected results; specifically by evaluating the impact of each likely outcome on the future of SAS’ marketing efforts. Ensuring deliberate actions have purpose and meaning—today and tomorrow—is important, because a forward thinking mind-set keeps one moving in the right direction. There’s a
To those who joined us in Seattle this week for SAS Global Forum or SGF Executive Conference, thank you! We had a wonderful time meeting you all during the few exciting and exhausting days we had together. And to those who missed being with us in person, we hope you
For those of you headed to Seattle next week for SAS Global Forum or SGF Executive Conference (#SGF10 and #SGFXC on Twitter), there are a number of great opportunities for you to learn new things and meet your peers. Here’s what you can expect related just to Customer Intelligence or
