Maximizing cross business impact

Jonathan Moran
Jonathan Moran|December 6, 2011

In my last blog post, titled Taking the Best Marketing Action, we focused on making sure our marketing activities were relevant, optimized, and automated. Getting to this place within your marketing organization takes work, but the payoffs from having these processes set are phenomenal in terms of efficiency. SAS Customer [...]

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Marketing accountability as business strategy

John Balla
John Balla|November 4, 2011

I’ve had the pleasure to work closely this year with the Association of National Advertisers on a Thought Leadership Sponsorship.  One of my favorite outcomes of that effort was an e-Magazine titled, “Measures for Success – How to become a more accountable marketing organization.” The title article of that eMagazine [...]

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The customer loyalty odds favor Pinnacle Entertainment

John Balla
John Balla|October 26, 2011

Andy Swenson, VP of Database and Revenue Management at Pinnacle Entertainment outlined their approach to customer loyalty, which included some great takeaways for companies in any industry. The gaming resorts leader partnered with Teradata to provide the database and with SAS to handle the marketing solution that enabled them to differentiate [...]

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Build trust to earn loyalty the Disney way

John Balla
John Balla|October 26, 2011

Scott Hudgins, VP of Customer Managed Relationships at The Walt Disney Company shared details about how Disney has approached CRM and the guiding principles and key learnings that have driven their success. They began their CRM process in 2001 knowing that most of their customers were somewhere in one of their [...]

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EMC's big opportunity with big customer data

John Balla
John Balla|October 26, 2011

Jim Bampos presented in a session today at PBLS11 titled, Driving the Total Customer Experience with Data.  He described the extraordinary journey he’s led his company on to manage customer experience and how it literally transformed EMC to be centered on the customer. Prior to embarking on that journey, EMC saw itself as a data [...]

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Paying attention to customers

John Balla
John Balla|August 3, 2010

It’s no secret that SAS enjoys a high degree of customer loyalty and it’s also well known that part of what drives that loyalty is driven by how much we pay attention to our customers. This devotion to our customers is helping to ensure that we deliver on our promise [...]

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Executives and social media: 3 reasons to encourage attention and 4 tips to get started

Deb Orton
Deb Orton|May 27, 2010

More and more, executives have questions about social media, and recently they have turned to me for answers. It’s clear they’re moving along the continuum of interest from ‘I’ll let this fad pass,’ to ‘wow, I best get on board this train before I get left behind.’ Because I grapple [...]

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9-Skills Every Marketing Manager Needs to Look For

Adele Sweetwood
Adele Sweetwood|May 12, 2010

In the past eighteen months as a marketing organization, we have spent a significant amount of time realigning strategy, reallocating resources, and in some cases hiring new marketing employees. So what’s driving this recent hiring and shifting? The dramatic changes and the rate of change that is happening in the [...]

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Meeting the social media challenge with a center of excellence

Deb Orton
Deb Orton|April 30, 2010

The Social Media phenomenon, coupled with the recent and seismic economic shift, is forcing marketing leaders to rethink their priorities and methods. More and more of us are realizing that yesterday’s results, including the process that delivered those results, are out of alignment with today’s focus. It turns out Twitter, [...]

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Are you (all) paying attention?

John Balla
John Balla|April 26, 2010

On a recent trip to SAS, Paul Greenberg shared his thoughts and ideas about marketing and social media. He pointed out that the rise of social media is not simply a change in how we do business; it signals a deeper transformation in how humans communicate online. Paul cited examples, [...]

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