What's changing IT is also changing marketing

Adversarial relationships make for wonderful stories. Why? Because we can relate to them so well. It’s human nature to clash with rivals - cat fights, turf wars, even sibling rivalries reliably sell magazines and fill cinemas and theaters. But are they good for business? Of course not, especially not if the […]

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The digitization of everything – its impact on the CMO/CIO relationship

We’ve talked in the first two posts about how the digitization of everything is disrupting marketing and changing the face of commerce. Organizations are having to change the way they operate, and that’s causing roles in the C-suite to evolve. The digitization of everything is doing three primary things: Increasing […]

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Why marketing should speak data - the language of business

Sir Terry Leahy speaks with the clarity and purpose of someone used to speaking the language of data. When he was CEO of global retail giant Tesco, he presided over an organization that became the UK’s biggest retailer and enjoyed sustained robust growth - more than 10% annually over 20 […]

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Five tips to align your marketing and their IT

My wife often jokes about the early years of our marriage, when her perspective was "what's mine is mine and what's your's is mine."  And my retort is usually, "I learned early to understand exactly who's the boss." Fortunately, it wasn't exactly like that, but we both agree we each started out […]

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Want to be leading edge? Lead your edge.

So many companies today describe themselves as "leading edge," or they strive to achieve excellence or market leadership. And we all have our own ideas of companies that are leading edge, as well as the companies that may once have been market leaders and for any number of reasons have […]

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The business value of being a best place to work

Being named to the Top 100 of the Fortune Best Places to Work list is a highly coveted honor that SAS has enjoyed for 16 years in a row.  In order to be considered for this annual ranking, candidate companies have to answer a comprehensive set of questions that really […]

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Marketing in the middle - a C-suite game?

The Economist Intelligence Unit recently published a report that highlights some C-suite dynamics that remind me of that childrens' game "monkey in the middle." The report details multiple ways in which surveyed CMOs believe one thing about the role of marketing in the company, and then their other functional peers (CIO, […]

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Future-proof your business with social media analytics

Businesses can no longer ignore the importance of social networking and social capabilities as part of their enterprise applications. According to a Forrester survey of 200 U.S. companies, social listening and digital engagement can influence customer perception (58%) and building long-term relationships with customers (56%). While social media can amplify […]

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Maximizing cross business impact

In my last blog post, titled Taking the Best Marketing Action, we focused on making sure our marketing activities were relevant, optimized, and automated. Getting to this place within your marketing organization takes work, but the payoffs from having these processes set are phenomenal in terms of efficiency. SAS Customer […]

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Marketing accountability as business strategy

I've had the pleasure to work closely this year with the Association of National Advertisers on a Thought Leadership Sponsorship.  One of my favorite outcomes of that effort was an e-Magazine titled, "Measures for Success - How to become a more accountable marketing organization." The title article of that eMagazine […]

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