In my view of things, as a (semi) professional in software product marketing focused on the needs of direct marketers, with the possible exception of “CRM”, there may be no term more abstract, than that of “campaign management”. Seriously. I help market and sell campaign management software, yet very few [...]
About this blog
Welcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.Tags
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