Who owns the data? Well, it’s complicated.

I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know is that he has brought the data issue much closer to home for me as a consumer and a U.S. citizen. It […]

Post a Comment

Facebook vs. Orkut – three lessons for marketers

Me:          Hey! Orkut is going away. You:         Oh, bummer! I didn't realize you had one of your cousins from Hungary in town. Me:          *sigh* One of my Facebook friends recently mused in a post about getting a farewell email from Orkut. And she couldn’t remember what Orkut was. To me […]

Post a Comment

Five big themes for marketing at DMA 2012

Standing in my own crosshairs as my own target market means that almost all work that I do can be a learning opportunity, and going to DMA2012 was certainly a biggie. What I saw and experienced at the show reaffirmed the idea that it’s never been more exciting to be […]

Post a Comment

Is Facebook a challenge or an opportunity?

According to Warren Murray, Facebook is an opportunity. Warren is the head of business decision support at eBucks, South Africa’s leading multi-partner rewards program. More people have Twitter and Facebook accounts. More people are following others.  Warren sees these channels becoming more of a marketplace, reducing the reliance on the […]

Post a Comment

Big data is a big issue for marketing

Yesterday’s SAS Financial Services Executive Summit included a session titled “Big Data for the Next Big Idea,” which was moderated by SAS CMO and EVP Jim Davis , and included executives from organizations whose size tells me these people know exactly what big data is: Aditya Bhasin from Bank of America, Robert […]

Post a Comment

Neuromarketing - creepy relationship management...or just what the doctor ordered?

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like […]

Post a Comment

Running SAS PROCs on your Facebook friends

Prolific blogger and author of SAS for Dummies Chris Hemedinger knows maybe a little too much about his Facebook friends. Presenting his paper titled “Social Networking and SAS: Running PROCs on your Facebook Friends,” Chris shared basic techniques to analyze your friends using SAS and how to harvest your own […]

Post a Comment

How I Achieved a 451% ROI with Facebook Advertising

For the first time this year, our M2010 Data Mining Conference marketing team decided to give Facebook advertising a try. I ran a split test, to test the criteria used to identify the reach (keywords versus SAS connections). At the end of the week, my ads had received 517 clicks […]

Post a Comment

When your "social media problem" isn't really about social media

Cisco just released one of those big reports that is bound to get everybody all aflutter. The Cisco 2010 Midyear Security Report is subtitled, "The impact of global security threats and trends on the enterprise." No points for guessing that I jumped straight to the social media section, after seeing […]

Post a Comment

New Coca-Cola Facebook scam reminds us that common sense is a good thing

Mashable.com is a great place to keep up-to-date on the happenings in social media, and their @Mashable Twitter account is my personal social media canary-in-the-coal mine. Today they're warning us about a new Facebook scam centered around a video that promises to reveal the "truth" about Coca-Cola. If you click […]

Post a Comment