In my last post, Where Do You Draw the Line Between Relevancy and Privacy, I talked about some of the plusses and minuses of behavioral online advertising as it pertains to personal (big data) privacy. Finding the balance between honoring people’s privacy while providing them with an interesting and relevant
Tag: facebook
I don’t know if Edward Snowden – the NSA contractor turned whistleblower currently living in exile - is a hero, traitor or a schmuck. What I do know is that he has brought the data issue much closer to home for me as a consumer and a U.S. citizen. It
Me: Hey! Orkut is going away. You: Oh, bummer! I didn't realize you had one of your cousins from Hungary in town. Me: *sigh* One of my Facebook friends recently mused in a post about getting a farewell email from Orkut. And she couldn’t remember what Orkut was. To me
Standing in my own crosshairs as my own target market means that almost all work that I do can be a learning opportunity, and going to DMA2012 was certainly a biggie. What I saw and experienced at the show reaffirmed the idea that it’s never been more exciting to be
According to Warren Murray, Facebook is an opportunity. Warren is the head of business decision support at eBucks, South Africa’s leading multi-partner rewards program. More people have Twitter and Facebook accounts. More people are following others. Warren sees these channels becoming more of a marketplace, reducing the reliance on the
Yesterday’s SAS Financial Services Executive Summit included a session titled “Big Data for the Next Big Idea,” which was moderated by SAS CMO and EVP Jim Davis , and included executives from organizations whose size tells me these people know exactly what big data is: Aditya Bhasin from Bank of America, Robert
Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like
Prolific blogger and author of SAS for Dummies Chris Hemedinger knows maybe a little too much about his Facebook friends. Presenting his paper titled “Social Networking and SAS: Running PROCs on your Facebook Friends,” Chris shared basic techniques to analyze your friends using SAS and how to harvest your own
For the first time this year, our M2010 Data Mining Conference marketing team decided to give Facebook advertising a try. I ran a split test, to test the criteria used to identify the reach (keywords versus SAS connections). At the end of the week, my ads had received 517 clicks
Cisco just released one of those big reports that is bound to get everybody all aflutter. The Cisco 2010 Midyear Security Report is subtitled, "The impact of global security threats and trends on the enterprise." No points for guessing that I jumped straight to the social media section, after seeing