Neuromarketing - creepy relationship management...or just what the doctor ordered?

John Bastone
John Bastone|February 17, 2012

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like [...]

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Running SAS PROCs on your Facebook friends

Kirsten Hamstra
Kirsten Hamstra|April 5, 2011

Prolific blogger and author of SAS for Dummies Chris Hemedinger knows maybe a little too much about his Facebook friends. Presenting his paper titled “Social Networking and SAS: Running PROCs on your Facebook Friends,” Chris shared basic techniques to analyze your friends using SAS and how to harvest your own [...]

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How I Achieved a 451% ROI with Facebook Advertising

Michele Reister
Michele Reister|September 27, 2010

For the first time this year, our M2010 Data Mining Conference marketing team decided to give Facebook advertising a try. I ran a split test, to test the criteria used to identify the reach (keywords versus SAS connections). At the end of the week, my ads had received 517 clicks [...]

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When your "social media problem" isn't really about social media

David B. Thomas|July 23, 2010

Cisco just released one of those big reports that is bound to get everybody all aflutter. The Cisco 2010 Midyear Security Report is subtitled, “The impact of global security threats and trends on the enterprise.” No points for guessing that I jumped straight to the social media section, after seeing [...]

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New Coca-Cola Facebook scam reminds us that common sense is a good thing

David B. Thomas|July 15, 2010

Mashable.com is a great place to keep up-to-date on the happenings in social media, and their @Mashable Twitter account is my personal social media canary-in-the-coal mine. Today they’re warning us about a new Facebook scam centered around a video that promises to reveal the “truth” about Coca-Cola. If you click [...]

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Facebook needs a business board of advisors

David B. Thomas|March 31, 2010

Facebook has just announced a major change, which should come as no surprise to anyone, since they seem to enjoy messing around with things. This time they’re changing the process for becoming a fan of a business or person (or concept, or beverage or highway exit – there are lots [...]

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SXSW: Do Cool Kids Leave When the Suits Arrive? Balancing personal and professional

David B. Thomas|March 13, 2010

I arrived in Austin mid-afternoon and got to the convention center in time for the first session on my list, “Do Cool Kids Leave When the Suits Arrive?” The discussion was led by John Biehler and Chris Heuer. I arrived a bit late for this session, having experienced what I’m [...]

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Turns out some of your friends are jerks

David B. Thomas|November 8, 2009

There’s a paradox in my involvement in social media that people who know me well will understand: Often I don’t want to know what most people are thinking. For instance, the absolute nadir of human communication is occurring in the comments sections of YouTube and local news sites. I avoid [...]

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Taste the social media rainbow

David B. Thomas|March 2, 2009

One of the conversations we’ve had most often at SAS around our participation in social media channels involves the control of our brand, or more accurately the realization that every company has come to in the last few years: We no longer control our brand. Our message is determined as [...]

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