Video: customer analytics as an agency service

As mentioned in a previous post, We had the pleasure to sponsor the eMetrics Marketing Optimization conference again this year with a marketing lab.  Our featured story was an innovative use of customer analytics by Organic, a digital marketing agency and SAS customer.  We highlighted how Organic worked with their client Pulte […]

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How Organic uses customer analytics to improve strategy

SAS is once again a proud sponsor of the eMetrics Marketing Optimization conference, happening in New York City on October 19-21, 2011. One of the ways to participate in eMetrics that we have found the most engaging is by hosting a “Marketing Lab.” Marketing Labs are designed to allow the […]

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Video: How to stop annoying your customers

Do You Wow Your Customers or Give Them Woe? That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco. In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve […]

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eMetrics San Francisco – SAS is at it again!

eMetrics is always a great event for us. Internally, we often fight over who manages and attends the event, because it’s such a good time. Thankfully, because I’m based closer to the West Coast than my counterpart, I’ve won the right two years running. Last year, in San Jose, we […]

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SAS Customer Intelligence is taking it to the streets in October 2010

Momentum for SAS Customer Intelligence is at an all-time high, and we’re responding in kind by taking it to the streets with a blockbuster line-up for October this year in a city near you. These opportunities have been designed to enable you to interact with both SAS and non-SAS experts […]

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Video: Listening, understanding and predicting the impacts of social media on your business

Earlier this year we took part in the eMetrics conference in San Jose, CA and sponsored a Marketing Lab about Social Media Metrics. We were fortunate to be able to plan & execute the session with Katie Paine (CEO of KDPaine & Partners), who presented with SAS’ Director of Media […]

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Katie Paine and the SAS eMetrics Marketing Lab: the impacts of social media on your business

Presentation Title: Listening, Understanding and Predicting the Impacts of Social Media on Your Business Presenters: Katie Delahaye Paine, KDPaine & Partners Mark Chaves, Director of Media Intelligence, SAS Customer Intelligence Effective social media measurement is the leading topic in marketing right now, and rightly so. That’s why we partnered with […]

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Join us at eMetrics to see SAS Social Media Analytics and SAS Web Analytics solutions

Are you attending the eMetrics Marketing Optimization Summit next week in San Jose, CA? If so, we’d love to see you at the event. Here are some of the ways you can get the latest & greatest from SAS at this event: The SAS Booth (Booth Space #21) We’re highlighting […]

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