As mentioned in a previous post, We had the pleasure to sponsor the eMetrics Marketing Optimization conference again this year with a marketing lab. Our featured story was an innovative use of customer analytics by Organic, a digital marketing agency and SAS customer. We highlighted how Organic worked with their client Pulte [...]
About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.
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