About this blog
Welcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.Tags
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Will Waugh
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I am an interactive marketer at SAS. My current focus is on lead nurturing, marketing automation, search, marketing analytics and evolving our use of SAS Customer Intelligence solutions. My career spans multiple marketing disciplines including advertising, promotions, marketing research, sponsorships, social and digital marketing.
Additionally, I helped champion the first lead nurturing pilot at SAS. Please follow me on Twitter: @willwaugh
Recent Posts
Web analytics and digital attribution
I recently read an excellent research report by the IAB and Forrester titled Digital Attribution Comes of Age (full disclosure, SAS was a sponsor). In the paper, they talked ... Read More
4 Steps to matching online behavior with real time offers
For marketers with a lengthy, complex sales cycle, it is still imperative to engage a potential buyer as quickly as possible with relevant information. In ... Read More
4 Ways to improve your conversion strategy
As a marketer, we must constantly think about engagement and conversion strategies with our customers and prospects. Specifically, B2B digital marketers have been holding some ... Read More
5 Tips for aligning your content strategy to your digital strategy
As a B2B marketing organization that promotes market-leading business analytics software and services, we at SAS have encountered the challenges that stem from our customer’s ... Read More
Lead management automation – how we did it and what we learned
This is my first post on this blog so let me introduce myself. I am Will Waugh – I am responsible for campaign management, channel ... Read More
Marketing analytics and why Google matters