Thanks for stopping by and reading my blog ramblings! I'm a creative marketing manager with a passion for innovation, great leadership, cutting-edge technology and proper grammar. Opinions are my own. I've had the distinct privilege of working for a variety of great companies in a handful of different industries. It's certainly given me a wide perspective into the challenges that today's companies face in marketing their products, branding and connecting with their customers. In my spare time, I'm a husband and father of four very active kids. I try to stay active myself -- I've finished a marathon (4:03), a 50-mile bike ride and climbed a 14,000-foot mountain in Colorado over the last couple of years. Follow me on Twitter at @scottbatchelor or LinkedIn at http://www.linkedin.com/in/scbatchelor.
Last weekend, I took my nine-year-old son to a batting cage to get ready for his upcoming baseball season. He's a natural athlete, but soccer has been his full-time sport of choice for the last two years, so he needed some reps swinging the bat to switch gears to baseball. As
Experiencing a major sporting event in person is a hard-to-describe experience for a fan. When your team is winning, a feeling of euphoria rolls through the stadium or arena. I have hugged and high-fived complete strangers when a game-winning shot goes in or someone scores a game-winning touchdown in the
A friend of mine was telling me a story the other day. Since we live in a 140-character world, I'll summarize it: Basically, boy meets girl, boy goes to New Zealand to spend two weeks with girl, girl comes home and tells boy that she actually met someone else and
As a somewhat healthy and active guy, I pay attention to — and sometimes shake my head at — product packaging that boasts “40 percent less fat” or “all natural ingredients.” When you look at the fine print, it tells a more complete story. Yes, there might be a percentage
I was driving back from Washington, DC this weekend after spending a couple of days admiring the cherry blossoms and taking my oldest son sightseeing. Wanting to grab something fast for lunch, we stopped at McDonald's a few miles outside the capital. I ordered Chicken McNuggets for my son and
One of the amazing things I’m finding about the National Retail Federation’s “BIG Show” is the incredible amount of experience and knowledge walking the halls. There are 10-, 20- and 30-year veterans of the retail world everywhere you turn. Two of those professionals – Office Depot’s Alan Adams and Kerem
It's easy to see how a newcomer to "Retail's BIG Show" could be a bit overwhelmed. The booths are big, attendance is booming and there are "hot and new" solutions everywhere you turn. But as I've walked the halls and looked at what's being promoted, I've noticed a few trends
Standing in Times Square in January usually means experiencing blistering cold and blustery winds. But this year, I sense there’s a change…it’s almost balmy! The retail industry is seeing a similar change with a shift in customer behavior, online retailers putting pressure on brick-and-mortar retailers and the rise of mobile.
As we turn the calendar to a new year, we tend to take a look at our lives and make some goals for improvement. Maybe it involves fitting in our favorite pair of jeans again or finally starting the next great American novel. Change and improvement are second nature in
Hello, everyone! I’m excited to be part of this great blog and share a few of my ideas. A little about me – I’m a marketer at heart, passionate about strategy, creativity, branding and analytics. I love discovering marketing lessons by examining things around me. At SAS, I’m a marketing
