Meg Crawford is the Social Media Marketing and Digital Strategist at SAS, where she works on integrating social media/digital components into marketing campaigns. Meg contributes to the Customer Analytics blog covering all things social and tech related...including SEO, content creation, and network marketing. She is currently pursuing her Masters in Technology and Communications at the University of North Carolina at Chapel Hill. Connect with Meg on Twitter at: @Postgrad
Welcome back to the jaw-dropping discussion on what really matters in your social media strategy. Harkening back to Katie Paine’s amazing presentation at the recent SAS Government Executive summit, there are six steps to measuring what really matters in a social media campaign: Define the expected goals. If you were climbing
Recently, SAS had the pleasure of hosting Katie Paine, social media maven, expert on media measurement, and author of Measure What Matters, at the SAS Government Leadership Summit in Washington D.C. The session was jam-packed with the usual drool-worthy stats and figures covering the current status of the social media
Is Google+ the new David to Facebook’s Goliath? In my opinion... No. But, that doesn’t mean it isn’t becoming a viable social media channel that has made significant leaps and bounds in the way we approach social media networks. Let’s look at the “pluses” and minuses of the channel and
If you dabble (spend every waking moment) on Facebook like some people, you will have probably noticed that Facebook introduced, not only some new features in the last few months but, also new focuses. Most of these changes increase the usability of the channel (and ultimately drive old school users
Lurkers have earned a bad rep. They are the lepers in the social media community… outsiders who don’t participate…they lurk in the shadows quietly consuming content but, never contributing, never sharing. They are the plague in the social media world. Who needs that, right? Well…everyone…actually. In a recent discussion at
Influence is something we all want to attain within our respective markets, but questions often arise about what makes someone an influencer: How do you identify influencers in your industry? How influential are they really? How do they influence their audience? Where does their influence begin and end? How can
