About this blog
Welcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.Tags
analytics b2b best practices blogging Blogging Tips campaigns chris brogan customer analytics customer experience analytics customer intelligence customer segmentation customer service database marketing DMA emetrics enterprise Ephemera events facebook healthcare Ideas & Trends internal alignment katie paine leadership lead nurturing marketing marketing automation marketing optimization marketingprofs nuts & bolts premier business leadership series real-time decisioning relevance sas sas global forum sas global forum executive conference social media socialmedia social media analytics social media measurement sxsw twitter video web analytics What's workingSubscribe to this blog
Archives
Matthew Fulk
RSS
Senior Manager, Database Marketing
Matt Fulk is the Senior Manager of Database Marketing at SAS. He is responsible for driving the marketing automation, lead management, lead nurturing, list optimization, reporting and marketing analytics strategies for all US Marketing. For the past 10 years, Fulk has led the database marketing efforts at SAS. Fulk holds a BA from Purdue University. matthew.fulk@sas.com, and on Twitter: @mattdfulk.
Recent Posts
Three articles on evolving Your B2B lead generation strategies
Many of you have been following along as I’ve written about the work we’re doing at SAS to evolve our lead generation strategies. This effort ... Read More
Lead management automation – 5 steps to implementation
Recently, my friend and colleague Will Waugh published Lead Management Automation – How We Did It and What we Learned, the first in this series ... Read More
Lunchtime Reading, Part 2—Turning your Marketing Data into a Strategic Asset
This is a continuation of my last post, Lunchtime Reading—4 Steps to Getting Started with a Lead Nurturing System. SAS’ recently implemented Lead Nurturing System ... Read More
Lunchtime Reading-4 Steps to Getting Started with a Lead Nurturing System
I was recently asked where to start once you have decided you want to implement a lead nurturing system. I thought it was a worthy ... Read More
Two Criteria for Finding New Leads from Your Existing Database
Here is a chain of events I’m sure many of you can relate to: You work hard to acquire an object of value. ... Read More
Using SAS to Develop a B2B Lead Nurturing model
Rewind to the summer of 2009. Kings of Leon’s Use Somebody was burning up the charts, Pixar’s Up was collecting a fistful of Academy Award ... Read More
SAS Database Marketing Looks to the Future
Like many people, I prioritize tasks based on expected results; specifically by evaluating the impact of each likely outcome on the future of SAS’ marketing ... Read More
Is your database ready to take the plunge into analytics?