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SAS Events

Read stories about the SAS events and discover SAS in a variety of formats. Whether meeting in person, watching online or listening from your home or office, check out the events SAS has to offer.

Learn SAS | SAS Events

Larry LaRussoFebruary 27, 2018 0

A conversation with SAS Global Forum 2018 Chair Goutam Chakraborty

Goutam Chakraborty is a busy man. In addition to serving as SAS professor of marketing analytics at Oklahoma State University, Dr. Chakraborty is the director and founder of the SAS and Oklahoma State University MS in Business Analytics and an award winning author and professor. He teaches courses in such areas as business

English

Advanced Analytics | SAS Events

Sharat MathurFebruary 15, 2018 0

Shifting sands in pricing and promotion

The consumer packaged goods (CPG) and Retail industry are going through a period of significant change. Both retailers and manufacturers are struggling to find growth and improve profitability. One strategy is through consolidation - e.g., Kraft-Heinz, Keurig- Dr Pepper Snapple Group on the manufacturer side, as well as Safeway-Albertsons, Ahold-Delhaize,

English

Advanced Analytics | Machine Learning | SAS Events

Bill SchmarzoFebruary 14, 2018 0

Data monetization and the economic value of data

How effective is your organization at leveraging data and analytics to power your business models? This question is surprising hard for many organizations to answer. Most organizations lack a roadmap against which they can measure their effectiveness for using data and analytics to optimize key business processes, uncover new business

English

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