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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Annelies TjetjepSeptember 7, 2015 0

I realized a little while ago that I may have more loyalty cards and memberships than the average person. (And that I more actively prove my loyalty than the average person). But as anybody who has ever signed up to a mailing list or for a store card knows, having

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Retail

Customer Intelligence | Data Management

Kelly McGuireSeptember 4, 2015 0

Back to the Basics Part One: An analytics primer for hoteliers

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS. It’s back to school time, and back to school reminds me of getting back to the basics. So, we thought we’d start the fall with a “back to the basics” refresher series on analytics. To accomplish this, Natalie and

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Hospitality

Customer Intelligence

Annelies TjetjepAugust 13, 2015 0

A Shopaholic’s Guide to Analytics

If you know me, you know two undeniable things (other than my love for froyo): I consider shopping a sport and I am an Analytics geek. Being an Analytics geek means that I see potential for using data everywhere, and never more than when it’s my data as a customer.

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Retail

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