Welcome to my new blog series, The Book Writing Business. Throughout the year, I will introduce topics and questions related to writing a book. Oftentimes, I'll give you my take on them. But more importantly, you'll hear directly from our authors. They'll tell you why they write for SAS Press
I am a shopper. I always have been. As a teenager, a fun weekend for me was hours at the mall, trying on cool clothes, procuring perfume samples from the department store make-up counters, and hanging out with friends at the food court. But my love for shopping doesn’t end
Here at SAS Press, we offer a strong, stable publishing team with over 55 years of combined experience. But as a potential author (or even current one) or fan of our press, you might want to get a better feel for the people behind the book. Thus a new feature,
Contributed by Gert Laursen--author, head of customer intelligence at Maersk Line, and business intelligence thought leader in Denmark Dear reader, In my new book, Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age, you can learn how you can use analytics to reach your sales
