Recently, I was reading an online article about predictive modeling and "big data." Its premise was to determine whether the use of big data actually led to more accurate and meaningful predictive models and forecasts. After citing numerous external examples and internal tests that the authors had compiled, it stated
Introduction Understanding the behavior of your customers is key to improving and maintaining revenue streams. It is a an important part when crafting successful marketing campaigns. With SAS Visual Analytics 7.1 you can analyze, explore and visualize user behavior, click paths and other event-based scenarios. Monitoring the customer journey by visualizing
We’re not sure about you, but we just had the most thrilling, suspenseful, and fun month we’ve had in a while. The 2014 FIFA World Cup may be over, but we’re still amazed by not only the game outcomes and level of athleticism, but also by the wealth of interesting
