Like retailers, Communications Service Providers (CSPs) interact with customers in multiple ways during the buy, use and share journey. These interactions take place at stores and on websites, Facebook pages, call centers, and other channels. However, unlike retailers, CSPs are having a harder time providing a seamless experience across their many channels.
It was fun to see Amitava Ghosh, Senior Vice President at Reliance Communications on his visit to SAS headquarters. I was thrilled to learn that "Ami" -- my former neighbor -- is now a SAS customer using SAS Customer Intelligence to optimize campaign management. Even more exciting, Ami allowed me
How important is accurate telecom forecasting? Sitting through another presentation this week on the explosive growth of mobile data, and the eye-popping statistics about how many Facebook and Twitter users there are, I can’t help but be excited by the possibilities. But I also have this feeling of déjà vu
Analytics is the hot new buzzword at the TeleManagement Forum (TMForum). Because I am the Communications Industry Marketing Manager for SAS, you would expect me to return from last week’s TMForum Management World conference with tales about the importance of analytics in the telecommunications industry. But I'm not the only
In the long-running television sitcom “Seinfeld,” Jerry’s neighbor (and nemesis) Newman often commented on his job as a U.S. postal worker. Making fun of the mail; and post office; was a recurring theme. In the show’s final season, one episode was even titled “The Junk Mail I was reminded of