The other day, I was looking at an enterprise architecture diagram, and it actually showed a connection between the marketing database, the Hadoop server and the data warehouse. My response can be summed up in two ways. First, I was amazed! Second, I was very interested on how this customer uses
In today’s era of digital marketing, advertisers have access to innovative tools and platforms, which enable them to provide Internet users with more personalized ads. Furthermore, in exchange for such helpful and free service, people do not mind sharing a little bit of personal information as it helps them find
In the Cold War techno-thriller WarGames, a marine monitoring a nuclear missile silo deep under the Nevada desert sees a red warning light blink on his console. “Just flick it with your finger,” his colleague tells him. He does, and the bulb goes out. Problem solved. But what will their
