Writing my previous post about digital banks got me thinking about the widespread use of analytics. In his book Digital Bank, Chris Skinner states that data should be seen as the most critical asset for digital banks. Actually, this holds true for almost every company nowadays. If you don’t have data of
In my previous post Sisyphus didn’t need a fitness tracker, I recommended that you only collect, measure and analyze big data if it helps you make a better decision or change your actions. Unfortunately, it’s difficult to know ahead of time which data will meet that criteria. We often, therefore, collect, measure and analyze
In his pithy style, Seth Godin’s recent blog post Analytics without action said more in 32 words than most posts say in 320 words or most white papers say in 3200 words. (For those counting along, my opening sentence alone used 32 words). Godin’s blog post, in its entirety, stated: “Don’t measure
