Imagine la siguiente situación: usted va al médico y le dice que algo le duele en la zona inferior del pecho. Ahora basado en esta corta descripción usted espera a que él le dé un diagnóstico y a que le sugiriera alguna terapia específica incluyendo un tiempo y un costo.
My previous post pondered the term disestimation, coined by Charles Seife in his book Proofiness: How You’re Being Fooled by the Numbers to warn us about understating or ignoring the uncertainties surrounding a number, mistaking it for a fact instead of the error-prone estimate that it really is. Sometimes this fact appears to
Data-driven marketing is all about how marketers can harness data and analytics to create a more customer-centric, fact-based approach to customer engagement. This, combined with quality execution leads to better customer experiences and improved customer equity. However when looking at customer-brand interactions in silos such as in the call centre
