As we saw in Steve Morlidge's study of forecast quality in the supply chain (Part 1, Part 2), 52% of the forecasts in his sample were worse than a naive (random walk) forecast. This meant that over half the time, these companies would have been better off doing nothing and
As we saw last time with Steve Morlidge's analysis of the M3 data, forecasts produced by experts under controlled conditions with no difficult-to-forecast series still failed to beat a naive forecast 30% of the time. So how bad could it be for real-life practitioners forecasting real-life industrial data? In two words:
The Spring 2014 issue of Foresight includes Steve Morlidge's latest article on the topic of forecastability and forecasting performance. He reports on sample data obtained from eight business operating in consumer (B2C) and industrial (B2B) markets. Before we look at these new results, let's review his previous arguments: 1. All
