There is some debate about the extent to which the internet of things (IoT) is affecting customer intelligence. We have the potential for something new: IoT could mark the end of segmented marketing and the start of “momentary marketing”’. But is this really happening yet? Current deployments give us some
Tag: smart devices
“When it comes to the Internet of Things, the future clearly belongs to the Things”. I made this brash statement in a previous post (“Cloud encounters of the Fifth Kind”) referring to machine-to-machine (M2M) being the fastest growing component of non-human traffic on the Web. I say “brash” because that
The Internet of Things is going to be driven by innovative business models as much as by innovative technology. In order to ground the following discussion, I found it helpful to create this visual depiction of the IoT that defines and distinguishes the key elements that enter into these business models.