In today’s world of instant gratification, consumers want – and expect – immediate answers to their questions. Quite often, that help comes in the form of a live chat session with a customer service agent. The logs from these chats provide a unique analysis opportunity. Like a call center transcript,
The benefits of big data often depend on taming unstructured data. However, in international contexts, customer comments, employee notes, external websites, and the social media labyrinth are not exclusively written in English, or any single language for that matter. The Tower of Babel lives and it is in your unstructured
Word clouds have been available in SAS Visual Analytics for a while now, but recently, sentiment analysis was added to their functionality. For those of you not familiar with word clouds, a word cloud, also known as a tag cloud, is a visual representation of text data. You are probably
