Tag: SAS Viya

Analytics | Cloud
Gavin Day 0
How to overcome obstacles in moving to the cloud

As today’s analytics landscape evolves with impressive velocity, organizations are hungry for solutions to eliminate barriers to moving to the cloud. While the arguments for digital transformation are clear, many organizations hesitate to take the final step and migrate their businesses. It’s not hard to find supporting evidence on the

Customer Intelligence
Sharad Saxena 0
Assessing classifier performance based on a profit matrix in SAS Viya

The ultimate objective of a churn model is preventing churn by making a retention offer. To determine reasonable values for profit and loss information, consider the outcomes and the actions that you would take given knowledge of these outcomes. For example, the marketing department of a telecommunications company wants to offer a discount to people who are no longer on a fixed-term contract. To prevent churn, the company is willing to make an offer in exchange for a one-year contract extension.

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