Tag: SAS 360 Match

Analytics
Leonora Gouveia 0
5 ways retail media networks can maximize revenue and personalization for retailers and brands

Retailers are always looking for ways to maximize customer interactions and develop new revenue opportunities, particularly in the face of social and economic challenges. Retail media networks (RMNs) have recently emerged as an attractive investment option for retailers and brands or consumer packaged goods (CPG) companies. Retail media refers to