In my 15+ years working in clinical research, I've not seen significant evolution in the way we do clinical trials and apply advanced analytics to clinical trial data. A personal story demonstrates that a similar problem is at play in health care. Each year my daughter visits the children’s cardiology
What would happen if we could ask any type of scientific or clinical question about patients, and then go out and find the data to answer our questions? With "real-world data," we can do just that. Real-world data is all medicinal product data that comes from real-life patients. In contrast,
Real world data collected in a functioning health care setting instead of a controlled clinical environment can provide opportunities for new and deeper insights across life science and health care organizations. However, managing, analyzing and extracting actionable information from the varied available sources can present unique challenges. The sheer size of these
“The most successful life sciences companies will be the ones that can convince their customers – patients, health care professionals, government authorities and health plans – that new treatments are the most effective and provide true value compared with alternatives.” Jamie Powers, DrPH, Principal Consultant and Practice Lead, SAS Health
For health and life sciences organizations, discussions about big data include gaining value from that data in the form of real-world evidence. Consider for a moment the amount of healthcare data that exists today thanks to the adoption of electronic health records. Then think about the future with data from
